How Should You Invest in Influencer Marketing?

We initially addressed the topic of influencer marketing in the previous post, Why You Should Invest in Influencer Marketing. We shared information and insights regarding why this tactic has become increasingly popular among brands to reach new audiences and existing fans. Today, I want to share some tips about how you should start your influencer […]

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Create Better Videos: 3 Resources to Up Your Game

In a recent article for TechCrunch, a Facebook product manager said that they refrain on campus is that “the camera is the new keyboard.” Plus with products from Twitter to Snapchat playing in the video space, it’s more important than ever that businesses create richer video content. Earlier this spring, I taught a class on […]

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Which Photos Are Instagram-Worthy? Instagram Stories Changes the Game

With Instagram growing faster than ever, it’s quickly becoming one of the dominant social media platforms for promotion. Not only is it useful for industries such as food and lifestyle, but it’s a powerful recruitment tool for companies reaching out to millennials and Gen Z. To help you keep up with the latest changes, today, […]

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Why Do You Need a Customer Journey?

Customer journeys are models of how a customer makes his/her buying decisions about a product or service (or even non-profit actions like donations). Unlike a sales funnel, which looks at these transactions from the company’s point of view, the customer journey shows the step-by-step process of making decisions undertaken by the customer. Imagine, for instance, […]

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What’s In My Inbox: 3 Essential Newsletters for Modern Marketers

With more content than ever floating around on social media, I’m finding that I am actually getting some of the best information from thoughtfully curated newsletters. Companies like NewsCred (content marketing), Cooperatize (influencer marketing, travel industry), and CoSchedule (content marketing, social media) are sharing great content in their emails. Beyond the basics though, there are […]

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Why You Should Invest in Influencer Marketing

Are you investing in influencer marketing? Research from eMarketer indicated that nearly half of marketing practitioners planned to increase budgets for influencer driven campaigns in 2017. Influencers know how to post relevant content to their platforms that engages their audiences and builds trust. Recent data shows that 92% of consumers trust influencers more than advertisements or […]

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Keep Your Website Safe: 3 Tips for WordPress Users

While there are a ton of different website hosts, platforms, and services out there, if you’re like me, you appreciate the DIY flexibility of WordPress. I’m still a big fan of the modular nature of this ecosystem, and the fact that there are so many different developers creating tools for this space. However, because WordPress […]

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3 Ways Creative, PR, and Digital Agencies Should Use Social Media to Build Your Business

I was at a party for the fall faculty of the Columbia University strategic communication program, and it was fun because not only am I teaching there this fall, but I am also a graduate of the masters program. As a graduate myself, the executive director of the program, asked me what I valued most […]

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Improve Your Content Marketing with the Help of Hundreds of Experts

Want to improve your content marketing skills and learn best practices to apply to your business? Join me and thousands of other content marketers for Content Marketing World in Cleveland this September. With inspiring keynotes, trend-watching sessions, and expert workshops, it’s a great event to up your game. Why content marketing? Because it focuses on […]

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What Does the Future Hold? Looking Ahead at Innovation Congress

Staying competitive in the digital age means that businesses need to gain a foothold on upcoming digital trends within technologies that are driving product innovation, storytelling, and marketing. In New York City, we have the opportunity to learn from some of the most innovative media, tech, and digital companies at the upcoming Innovation Congress, an event […]

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