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Smart Social Summit Takeaways: 3 Trends that Will Take Us into 2018

Does it ever strike you how quickly technology is changing what “communications” and “marketing” consists of these days? In this industry, we have to continuously update our language, our skills, and our baseline expectations for what the heck our audiences want. Because of that, I and the Media Volery team attend a lot of events, […]

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Capturing Content

3 Ideas for Utilizing LinkedIn’s Native Video Feature

In today’s digitally connected world, we all know that content is king. Not only is content important to any marketing strategy, but communicating and telling stories via video is one of the most effective ways to reach an audience across all social media platforms. Facebook’s algorithm has prioritized video in the newsfeed, YouTube is the second largest […]

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How Should You Invest in Influencer Marketing?

We initially addressed the topic of influencer marketing in the previous post, Why You Should Invest in Influencer Marketing. We shared information and insights regarding why this tactic has become increasingly popular among brands to reach new audiences and existing fans. Today, I want to share some tips about how you should start your influencer […]

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Which Photos Are Instagram-Worthy? Instagram Stories Changes the Game

With Instagram growing faster than ever, it’s quickly becoming one of the dominant social media platforms for promotion. Not only is it useful for industries such as food and lifestyle, but it’s a powerful recruitment tool for companies reaching out to millennials and Gen Z. To help you keep up with the latest changes, today, […]

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Why Do You Need a Customer Journey?

Customer journeys are models of how a customer makes his/her buying decisions about a product or service (or even non-profit actions like donations). Unlike a sales funnel, which looks at these transactions from the company’s point of view, the customer journey shows the step-by-step process of making decisions undertaken by the customer. Imagine, for instance, […]

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What’s In My Inbox: 3 Essential Newsletters for Modern Marketers

With more content than ever floating around on social media, I’m finding that I am actually getting some of the best information from thoughtfully curated newsletters. Companies like NewsCred (content marketing), Cooperatize (influencer marketing, travel industry), and CoSchedule (content marketing, social media) are sharing great content in their emails. Beyond the basics though, there are […]

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Why You Should Invest in Influencer Marketing

Are you investing in influencer marketing? Research from eMarketer indicated that nearly half of marketing practitioners planned to increase budgets for influencer driven campaigns in 2017. Influencers know how to post relevant content to their platforms that engages their audiences and builds trust. Recent data shows that 92% of consumers trust influencers more than advertisements or […]

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Improve Your Content Marketing with the Help of Hundreds of Experts

Want to improve your content marketing skills and learn best practices to apply to your business? Join me and thousands of other content marketers for Content Marketing World in Cleveland this September. With inspiring keynotes, trend-watching sessions, and expert workshops, it’s a great event to up your game. Why content marketing? Because it focuses on […]

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