After several years of growth and expansion, Amy Herzog Designs developed an established—but disconnected—portfolio of knitting software, books, and events that were well received and successful. However, as it looked towards the future, Amy Herzog Designs needed a more thoughtful approach to its brand strategy and marketing to tell a more cohesive story, which would allow it to reach its growth potential. ​

​In 2015, Media Volery worked with Amy Herzog Designs to deepen the brand’s relationships with its current customers to clarify the brand’s role in the knitting ecosystem, and to strengthen the company’s presence in digital and traditional marketing.

We conducted a deep social listening and overall brand portfolio analysis of Amy Herzog Designs’ and developed a plan of action to explore the current state of its brands, how they fit together, and how they are perceived in the marketplace. ​We also designed an editorial strategy to help guide and streamline content for all of the brands to help them tell a cohesive narrative that tied back to Amy Herzog, the personality behind the various brands.

In the 6 months following our work together and the initial roll-out of the recommendations, Amy Herzog Designs saw positive changes in the number of webpage sessions (8%), 11% growth in number of users, 13% increase in page views, and 7% decrease in bounce rate – all important key performance metrics of website experience for their audience.

Our strategic approach to Amy Herzog Designs has since helped them create uniform branding across their multiple brands to tell a united story. Consumers are now able to easily recognize the various brands and their unique value propositions, with the understanding that they all fall under the Amy Herzog Designs umbrella.

In 2017, Amy Herzog Designs came back to continue their work with Media Volery, so that they can continue to grow their customer base.