Since 1981, YPI Inc. has brought together over 2500 explorers of the arts with their teen-oriented summer programming. With this success and passionate feedback from their campers, YPI sought to bring this same experience and excitement to an adult audience of empty nesters, adult parents and children, friends, and more.

The average American adult requires 10.4 touch-points with a brand prior to the point of purchase, according to a study by Think with Google. With that in mind, we knew that YPI had to win over this digitally savvy, research-oriented, travel/experience customer by building credibility and trust.

In 2017, Media Volery worked with YPI to develop a cohesive marketing strategy routed in brand-building and focused on enrollment. This included developing a messaging strategy, designed to build trust and showcase the expertise and authority of YPI’s master teachers, especially since this is the first year of the adult camp. It also included the creation of video assets, a redesigned website, and a content framework for the YPI team, so that they could reach their audience in the right places in an effective and convincing way.

We look forward to the official launch of Your Passion Ignited in 2018.