How to Develop Highly Relevant Content for Your B2B Audience

Marketers, especially in the B2B space know that thought leadership is vital to building trust. In fact, the 2022 B2B report from Content Marketing Institute & MarketingProfs showed that of the 29% of marketers who said they were “extremely successful” with content marketing, three-quarters attributed this success to “the value that their content provides” their […]

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The Importance of Human Connection in the Digital Age

This blog post was written by Heidi Weiss, Media Volery’s social media and copywriting intern for Summer 2021. Heidi is a rising senior at the City College of New York, majoring in Advertising and Public Relations and minoring in Anthropology. Career-wise, Heidi is focused on working as a publicist in the entertainment or fashion and […]

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4 Tips for Creating Video Content for Social Media

Hoa Vu, Media Volery’s multimedia content producer, shares just a few best practices for video content creation. Video continues to become more dominant in the content consumption patterns of our audiences. Therefore, both B2B and B2C brands must strengthen their video capabilities and be thoughtful about using video content throughout their content marketing efforts.   […]

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The How’s and Why’s of Visual Marketing

Hailey Bernhard, digital marketing and operations intern, shares what she learned from watching a session from Content Marketing World 2020. Since 2018, Media Volery has engaged interns for semester-long sessions. Interns have the opportunity to collaborate with our senior staff, work on real projects for our clients, and try their hands at skills from copywriting and […]

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