Over the last year, I’ve spoken to audiences at a wide variety of events on why marketers should have a role in defining the data that organizations generate. Data can and should be a vital asset in building brand affinity, generating leads, and creating brand recognition for all kinds of organizations—but particularly for B2B companies. […]
“Learn and understand your audience’s point of view and passions,” says Vincent Cunningham about what he’s learned from building a community of 40K+ followers on Instagram and 30K+ followers on TikTok, called Hues and Culture. Vincent is currently the Audience Development and Digital Marketing Manager at BET (Black Entertainment Television) Networks. And he’s also a #TeamVolery […]
I attended an event recently co-hosted by Animoto and Facebook at the Facebook offices, here in NYC. While the topic at hand was branding and brand consistency in social media advertising, I found myself observing some other interesting lessons along the way. Here are the three that struck me the most. Communicate where people are […]
For businesses such as medical and therapy practices, clinics, and facilities, social media can be a powerful way to reach potential patients, who are seeking out trusted resources from their communities and the broader communities of people online who face similar challenges. Getting social media right requires your practice to be strategic and thoughtful about […]
As a digital marketing professional, I’m constantly finding myself referencing the latest platforms in my talks and workshops. Remember the good old days when that meant Snapchat? Or before that: Instagram? Social media cycles move fast, so it’s TikTok that’s the next big (vibrating, noisy, crazy, colorful) thing, and that means think pieces in The […]