One of the most popular and longest-running marketing podcasts, The BeanCast Marketing Podcast hosted by Bob Knorpp, recently featured Media Volery president Zontee Hou on a lively panel discussion. Joined by Saul Colt (president of The Idea Integration Co.) and Jonathan Sackett (VP of Marketing & Communications, NEI), the group tackled pressing topics in marketing […]
What are the challenges of balancing data privacy with personalization? How can you leverage cultural insights for more effective marketing campaigns? These are just some of the big questions Media Volery president Zontee Hou tackles on a recent episode of The Brand Behavior podcast. Joining Juntae DeLane and Jessica Veronica Couch (cofounder of Looks AI), […]
In a new guest post for the Content Marketing Institute, Media Volery president Zontee Hou explores why many organizations struggle with data-driven personalization, despite having tons of data at their fingertips. She identifies three crucial data points that are frequently underutilized: behavioral, psychographic, and technographic data. How deeper data insights improve personalization Behavioral data is […]
What happens when brands don’t leverage data—especially when customer expectations are sky-high? Earlier this month, former Media Volery client MarketingProfs (with whom MV president Zontee Hou still hosts workshops and speaking sessions) published an excerpt from her debut book, Data-Driven Personalization, highlighting why personalization matters now more than ever. The excerpt draws on survey insights […]
Why is now the critical moment for marketers to strengthen their use of data? Earlier this month, Media Volery president Zontee Hou joined Jeremy Goldman on his podcast FUTUREPROOF. to discuss insights from her book, Data-Driven Personalization, and to explore how businesses can close the gap between customer expectations and current marketing practices. Closing the […]