Last year, I had a great time presenting on the benefits of content marketing to the SCORE community—with nearly 1000 live attendees and thousands of registrants, it’s continued to be their most popular webinar, thanks to people like you. With that in mind, I’m very pleased to announce that I’ll be once again be joining […]
What’s both exciting and challenging about digital marketing is that it’s constantly evolving. Because of the constant changes in this industry, I frequently attend conferences and events. They give me opportunities to hear about new trends, see interesting tactics in action, and discuss ideas with my fellow marketers. This summer, I’m excited to be a part […]
I was pleased to once again be invited by Cynopsis Media to participate in their latest webinar. In it, we explored social media for Gen Y (millennials) and Gen Z. It was an honor to be on a panel with Jamie Stewart (redpepper), Ed Haslam (ShareThis), Becky Murdy (Octago), and Suzanne Park (AMC). Each of […]
I’m always impressed with the wide range of creativity that content marketers exhibit in their day-to-day work. I love being surprised and excited by the kinds of creativity of my fellow marketing professionals, and this year, I have the honor of helping to recognize some of the best in our industry. I’m delighted to be […]
If you’re interested in seeing the slides I prepared for a recent Cynopsis Media panel on influencer marketing, I’ve made them available on my SlideShare account: Finding Social Media Influencers to Boost Ratings & Brands from Zontee Hou Did you attend? Do you use influencer marketing as part of your outreach program? What advice would […]