Media Volery President Zontee Hou Releases First Book, Data-Driven Personalization
What does it take to deliver marketing experiences that really resonate with today’s customers? Media Volery president Zontee Hou’s debut book, Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty, is a resource that provides marketers with a framework to:
- Better understand customer expectations
- Align teams around data
- Translate insights into measurable business outcomes
Readers will explore strategies for building internal support for data initiatives, balancing personalization with privacy, and developing a culture of curiosity that empowers teams to act on insights. Published by Kogan Page, Data-Driven Personalization is a practical guide designed to help marketers move from theory to implementation—insight to impact—no matter the size of the organization. Case studies from brands large and small—including FreshDirect, Target, Adobe, Cisco, and Spotify—demonstrate how data-driven personalization works in real-world contexts.
Ready to preview the book? Convince & Convert have published an excerpt from Data-Driven Personalization. Read the excerpt here.
Learn more about Data-Driven Personalization at datadrivenpersonalization.com
