What does it take to deliver marketing experiences that really resonate with today’s customers? Media Volery president Zontee Hou’s debut book, Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty, is a resource that provides marketers with a framework to: Better understand customer expectations Align teams around data Translate insights into measurable business […]
How are organizations using data to transform marketing and business strategies? Earlier this month, Media Volery president Zontee Hou launched a new podcast mini-series with Convince & Convert: Data-Driven Decisions. In this series, Zontee speaks with industry leaders about how they apply data to guide choices that impact customers, teams, and long-term growth. Leveraging data […]
What does it take to lead and influence in today’s fast-changing digital marketing world? Media Volery president Zontee Hou joined the Power Lounge podcast series from Together Digital, a professional community dedicated to elevating women in digital and marketing, to share her perspective. How brands use data-driven personalization to connect with customers In this conversation, […]
How is the role of the celebrity influencer different in B2B spaces compared to B2C? Earlier this month, Media Volery president Zontee Hou spoke with Drew Dinkelacker on The Marketing Accelerator Podcast to unpack the evolving dynamics of B2B influencer marketing. Influencer roles in B2B vs. B2C marketing In this discussion, Zontee draws a clear […]
“Learn and understand your audience’s point of view and passions,” says Vincent Cunningham about what he’s learned from building a community of 40K+ followers on Instagram and 30K+ followers on TikTok, called Hues and Culture. Vincent is currently the Audience Development and Digital Marketing Manager at BET (Black Entertainment Television) Networks. And he’s also a #TeamVolery […]