For businesses such as medical and therapy practices, clinics, and facilities, social media can be a powerful way to reach potential patients, who are seeking out trusted resources from their communities and the broader communities of people online who face similar challenges. Getting social media right requires your practice to be strategic and thoughtful about […]
Does it ever strike you how quickly technology is changing what “communications” and “marketing” consists of these days? In this industry, we have to continuously update our language, our skills, and our baseline expectations for what the heck our audiences want. Because of that, I and the Media Volery team attend a lot of events, […]
Are you investing in influencer marketing? Research from eMarketer indicated that nearly half of marketing practitioners planned to increase budgets for influencer driven campaigns in 2017. Influencers know how to post relevant content to their platforms that engages their audiences and builds trust. Recent data shows that 92% of consumers trust influencers more than advertisements or […]
Last year, I had a great time presenting on the benefits of content marketing to the SCORE community—with nearly 1000 live attendees and thousands of registrants, it’s continued to be their most popular webinar, thanks to people like you. With that in mind, I’m very pleased to announce that I’ll be once again be joining […]
It’s easier than ever to shoot and create videos, meaning that it’s become pervasive in our lives. It’s also an increasingly important way in which our customers/clients consume information. Because of its increased profile, we frequently get questions about how to use video as part of an overall marketing strategy. We believe that video, like any […]