In her latest blog post for Convince & Convert, Media Volery president Zontee Hou revisits the ideas presented in her book, Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty, one year after its release. She reflects on how quickly the landscape has shifted—and discusses the new realities that marketers must contend with. […]
How can businesses cut through the noise to deliver messages that truly resonate with today’s consumers? Recently, Media Volery president Zontee Hou was a featured guest on the award-winning Best Business Minds podcast with host Marc Kramer. Their in-depth conversation covers some of the key takeaways from her new book, Data-Driven Personalization: How to Use […]
This blog post was written by Heidi Weiss, Media Volery’s social media and copywriting intern for Summer 2021. Heidi is a rising senior at the City College of New York, majoring in Advertising and Public Relations and minoring in Anthropology. Career-wise, Heidi is focused on working as a publicist in the entertainment or fashion and […]