What are the challenges of balancing data privacy with personalization? How can you leverage cultural insights for more effective marketing campaigns? These are just some of the big questions Media Volery president Zontee Hou tackles on a recent episode of The Brand Behavior podcast. Joining Juntae DeLane and Jessica Veronica Couch (cofounder of Looks AI), […]
Why is now the critical moment for marketers to strengthen their use of data? Earlier this month, Media Volery president Zontee Hou joined Jeremy Goldman on his podcast FUTUREPROOF. to discuss insights from her book, Data-Driven Personalization, and to explore how businesses can close the gap between customer expectations and current marketing practices. Closing the […]
How do you build a marketing strategy that thrives on innovation and trust? Last month, Media Volery president Zontee Hou joined Bennie F. Johnson on the American Marketing Association’s Marketing / And podcast to discuss how investing in teams, cultivating curiosity, and balancing privacy with personalization are essential to sustaining long-term marketing success. Marketing Strategy […]
One of the things I love best about my work is that I get to consult with companies of all shapes and sizes to help them achieve their goals. At Convince & Convert, where I spend about half my week, I work with multi-million dollar companies and agencies to help them improve their digital and […]
This last year has been filled with change, excitement, and lots of work. As I talked about on my blog, in late 2013/2014, I had the pleasure of joining the Convince & Convert family (which I’m still happily a part of), started teaching fantastic grad students at the City College of New York, and launched a wild […]