How should marketing leaders adjust their plans and budgets for the rest of 2025 and into 2026? The Content Marketing Institute (CMI) recently posed this question to the experts presenting at this year’s Content Marketing World—which included Media Volery president Zontee Hou. What did these CMI speakers have to say? Expert perspectives on ROI, AI, […]
One of the reasons that I am always so excited to be a part of the #CMWorld community is that Content Marketing World brings together some of the most forward-looking and “big idea” thinkers in the field of digital marketing. It’s with that forward-thinking attitude in mind that I crafted my talk at this year’s […]
In addition to working with clients around the U.S. and globally, I also have the pleasure of speaking at events for the marketing industry and those for specific audiences. Where can you find me in the next few months? Conversion Data Pop-Up Later this May, I’ll be speaking at this one-day, data-centric event, aimed at […]
What’s both exciting and challenging about digital marketing is that it’s constantly evolving. Because of the constant changes in this industry, I frequently attend conferences and events. They give me opportunities to hear about new trends, see interesting tactics in action, and discuss ideas with my fellow marketers. This summer, I’m excited to be a part […]
I’m always impressed with the wide range of creativity that content marketers exhibit in their day-to-day work. I love being surprised and excited by the kinds of creativity of my fellow marketing professionals, and this year, I have the honor of helping to recognize some of the best in our industry. I’m delighted to be […]