What does it take to deliver marketing experiences that really resonate with today’s customers? Media Volery president Zontee Hou’s debut book, Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty, is a resource that provides marketers with a framework to: Better understand customer expectations Align teams around data Translate insights into measurable business […]
How are organizations using data to transform marketing and business strategies? Earlier this month, Media Volery president Zontee Hou launched a new podcast mini-series with Convince & Convert: Data-Driven Decisions. In this series, Zontee speaks with industry leaders about how they apply data to guide choices that impact customers, teams, and long-term growth. Leveraging data […]
We initially addressed the topic of influencer marketing in the previous post, Why You Should Invest in Influencer Marketing. We shared information and insights regarding why this tactic has become increasingly popular among brands to reach new audiences and existing fans. Today, I want to share some tips about how you should start your influencer […]