In a new guest post for the Content Marketing Institute, Media Volery president Zontee Hou explores why many organizations struggle with data-driven personalization, despite having tons of data at their fingertips. She identifies three crucial data points that are frequently underutilized: behavioral, psychographic, and technographic data. How deeper data insights improve personalization Behavioral data is […]
What happens when brands don’t leverage data—especially when customer expectations are sky-high? Earlier this month, former Media Volery client MarketingProfs (with whom MV president Zontee Hou still hosts workshops and speaking sessions) published an excerpt from her debut book, Data-Driven Personalization, highlighting why personalization matters now more than ever. The excerpt draws on survey insights […]