What happens when brands don’t leverage data—especially when customer expectations are sky-high? Earlier this month, former Media Volery client MarketingProfs (with whom MV president Zontee Hou still hosts workshops and speaking sessions) published an excerpt from her debut book, Data-Driven Personalization, highlighting why personalization matters now more than ever. The excerpt draws on survey insights […]
Why is now the critical moment for marketers to strengthen their use of data? Earlier this month, Media Volery president Zontee Hou joined Jeremy Goldman on his podcast FUTUREPROOF. to discuss insights from her book, Data-Driven Personalization, and to explore how businesses can close the gap between customer expectations and current marketing practices. Closing the […]
How do you build a marketing strategy that thrives on innovation and trust? Last month, Media Volery president Zontee Hou joined Bennie F. Johnson on the American Marketing Association’s Marketing / And podcast to discuss how investing in teams, cultivating curiosity, and balancing privacy with personalization are essential to sustaining long-term marketing success. Marketing Strategy […]