In a new guest post for the Content Marketing Institute, Media Volery president Zontee Hou explores why many organizations struggle with data-driven personalization, despite having tons of data at their fingertips. She identifies three crucial data points that are frequently underutilized: behavioral, psychographic, and technographic data. How deeper data insights improve personalization Behavioral data is […]
What happens when brands don’t leverage data—especially when customer expectations are sky-high? Earlier this month, former Media Volery client MarketingProfs (with whom MV president Zontee Hou still hosts workshops and speaking sessions) published an excerpt from her debut book, Data-Driven Personalization, highlighting why personalization matters now more than ever. The excerpt draws on survey insights […]
How do you build a marketing strategy that thrives on innovation and trust? Last month, Media Volery president Zontee Hou joined Bennie F. Johnson on the American Marketing Association’s Marketing / And podcast to discuss how investing in teams, cultivating curiosity, and balancing privacy with personalization are essential to sustaining long-term marketing success. Marketing Strategy […]
What does it take to deliver marketing experiences that really resonate with today’s customers? Media Volery president Zontee Hou’s debut book, Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty, is a resource that provides marketers with a framework to: Better understand customer expectations Align teams around data Translate insights into measurable business […]
How are organizations using data to transform marketing and business strategies? Earlier this month, Media Volery president Zontee Hou launched a new podcast mini-series with Convince & Convert: Data-Driven Decisions. In this series, Zontee speaks with industry leaders about how they apply data to guide choices that impact customers, teams, and long-term growth. Leveraging data […]