A few weeks ago, I was in Orlando for Social Fresh, the social media conference. During the pre-conference workshop day, I presented a session on social media a measurement. If you know anything about my approach, you know that I believe that digital marketing should be tracked so that we can tie specific business results […]
What’s both exciting and challenging about digital marketing is that it’s constantly evolving. Because of the constant changes in this industry, I frequently attend conferences and events. They give me opportunities to hear about new trends, see interesting tactics in action, and discuss ideas with my fellow marketers. This summer, I’m excited to be a part […]