Create Better Videos: 3 Resources to Up Your Game

In a recent article for TechCrunch, a Facebook product manager said that they refrain on campus is that “the camera is the new keyboard.” Plus with products from Twitter to Snapchat playing in the video space, it’s more important than ever that businesses create richer video content.

Earlier this spring, I taught a class on video content creation for TNNA, where most of the students are small businesses and solopreneurs. In that situation, it can feel like you need to be a jack of all trades, but luckily, video content can be very flexible and adaptable to your strengths: If you’re good with a script, go with scripted content. If you’re not good on camera, think about creating strong voiceover content with good visuals. If you’re great at chit-chat, consider live video content.

Regardless of which path you choose, it’s still important to take a little time and improve your skills so that you’re more comfortable with what you’re doing. And what better way than learning from the pros? Here are 3 resources that I think are indispensable.

Vlog Like a Boss

The incredible Amy Schmittauer is smart, sharp, and has great advice on how to become a better vlogger. I had the great pleasure of seeing her speak at Social Media Marketing World, where I was immediately convinced to add her book to my Amazon shopping cart. Vlog Like a Boss will arm you with useful information, tips, and tricks for creating better video content.

Live Streaming Pros

At SMMW, I also got to see Luria Petrucci of Live Streaming Pros speak. She shared a great tip on a tool called TubeBuddy that I now recommend for video optimization on YouTube, and she had really useful tips on different tools for your level of professionalism (it’s okay to be at level 1, but know when you’re ready for level 2). Her site has great classes for people who want to get more creative with live streaming content.

Learning Premiere Pro CC 2015

Finally, if you’re looking to edit your own video content, I recommend Adobe Premiere as a go-to pro option (once you’re ready to get beyond Windows Movie Maker or iMovie). Check if your local library has a subscription to, and check out “Learning Premiere Pro“, which is super comprehensive. There is also an “Essentials” version if you want to just get the basics.

What are your favorite video editing resources? Let me know in the comments.

The link to “Vlog Like a Boss” is an affiliate link; I get a very small commission if you make a purchase. Regardless, my opinions are my own, and I think Amy is kick-ass. 

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