We’re thrilled to share that Media Volery president Zontee Hou’s debut book, Data-Driven Personalization, has been named the winner in the Sales & Marketing category of the 2025 NYC Big Book Award! Published by Kogan Page, Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty, offers marketers a hands-on blueprint for using customer […]
How should marketing leaders adjust their plans and budgets for the rest of 2025 and into 2026? The Content Marketing Institute (CMI) recently posed this question to the experts presenting at this year’s Content Marketing World—which included Media Volery president Zontee Hou. What did these CMI speakers have to say? Expert perspectives on ROI, AI, […]
One of the most popular and longest-running marketing podcasts, The BeanCast Marketing Podcast hosted by Bob Knorpp, recently featured Media Volery president Zontee Hou on a lively panel discussion. Joined by Saul Colt (president of The Idea Integration Co.) and Jonathan Sackett (VP of Marketing & Communications, NEI), the group tackled pressing topics in marketing […]
What are the challenges of balancing data privacy with personalization? How can you leverage cultural insights for more effective marketing campaigns? These are just some of the big questions Media Volery president Zontee Hou tackles on a recent episode of The Brand Behavior podcast. Joining Juntae DeLane and Jessica Veronica Couch (cofounder of Looks AI), […]
How are organizations using data to transform marketing and business strategies? Earlier this month, Media Volery president Zontee Hou launched a new podcast mini-series with Convince & Convert: Data-Driven Decisions. In this series, Zontee speaks with industry leaders about how they apply data to guide choices that impact customers, teams, and long-term growth. Leveraging data […]