In a recent article for TechCrunch, a Facebook product manager said that they refrain on campus is that “the camera is the new keyboard.” Plus with products from Twitter to Snapchat playing in the video space, it’s more important than ever that businesses create richer video content. Earlier this spring, I taught a class on […]
Customer journeys are models of how a customer makes his/her buying decisions about a product or service (or even non-profit actions like donations). Unlike a sales funnel, which looks at these transactions from the company’s point of view, the customer journey shows the step-by-step process of making decisions undertaken by the customer. Imagine, for instance, […]
This weekend, I taught 50 people at the semi-annual TNNA trade show about how to get the most out of their content marketing, video production, and social media efforts. Despite an early start (7:45am was the first class!), we had a great time and explored a ton of important marketing challenges that business owners face. […]
I’m always impressed with the wide range of creativity that content marketers exhibit in their day-to-day work. I love being surprised and excited by the kinds of creativity of my fellow marketing professionals, and this year, I have the honor of helping to recognize some of the best in our industry. I’m delighted to be […]
If you’re interested in seeing the slides from today’s presentation for Platinum Guild International, check them out on my SlideShare: Make Your Content Count! Social Media Best Practices for this Holiday Season from Zontee Hou PGI will be making the presentation available for purchase as well, if you’re interested in seeing the full webinar. Visit their […]