Driving sales during the holiday season is key for most small businesses, and a smart content marketing/social media plan can help you to break through the noise and seal the deal. In this 45-minute webinar, hosted by Platinum Guild International, I and Bernadette Mack of the Women’s Jewelry Association, will discuss best practices and case studies […]
Over the last few weeks, we’ve been re-publishing some of the blog posts I’ve contributed to other blogs. In my previous position, I worked in the handknitting yarn industry and as an avid knitter and crocheter myself, I relished the opportunities to go to trade shows and consumer festivals to check out the latest wares. […]
Over the next few weeks, we’re re-posting content I originally wrote for other marketing blogs here on Media Volery. Back in college, a friend of mine (of the very-tuned-into-burgeoning-bands type) introduced me to a band that he’d just started listening to called OK Go. A quirky quartet with a catchy sound, I really got into their first […]
Over the next few weeks, we’re re-posting content I originally wrote for other marketing blogs here on Media Volery. I love a good heist film or TV show. I love the plot twists and turns. I get caught up in the battle of wits that takes place in order to seize the prize. I love […]
Last week, I attended Content Marketing World, organized by the fine folks at Content Marketing Institute led by Joe Pulizzi. It was a whirwind of interesting speakers, fascinating characters, and lots of people bringing their day-to-day experiences to the table. As always, I want to share a few highlights from this event. Gut-Check Your Content Marketing […]