3 Must-Read Articles for Using Video for Your Business

It’s easier than ever to shoot and create videos, meaning that it’s become pervasive in our lives. It’s also an increasingly important way in which our customers/clients consume information.

Because of its increased profile, we frequently get questions about how to use video as part of an overall marketing strategy. We believe that video, like any type of content, should serve to provide value to your audience, allow them to gain information they’re looking for, and build trust between them and the brand.

With that in mind, here are three great articles on how new forms of video can be used for your business.

3 Ways to Use Live Video for Small Businesses

In this article from Social Media Examiner, you can learn how small businesses are using live video to market their products and services through several smart examples.

How to Live-Stream Like a Pro on Facebook Live

Get even more advice on using Facebook live in this how-to from Social Media Today.

How to Shoot, Edit, and Upload 360-Degree Videos

Take your videos to the next level with 360-videos, great for premium products, vacation/travel, immersive experiences, and more. Learn how in this article by Premium Beat.

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