We’re thrilled to share that Media Volery president Zontee Hou’s debut book, Data-Driven Personalization, has been named the winner in the Sales & Marketing category of the 2025 NYC Big Book Award! Published by Kogan Page, Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty, offers marketers a hands-on blueprint for using customer […]
How should marketing leaders adjust their plans and budgets for the rest of 2025 and into 2026? The Content Marketing Institute (CMI) recently posed this question to the experts presenting at this year’s Content Marketing World—which included Media Volery president Zontee Hou. What did these CMI speakers have to say? Expert perspectives on ROI, AI, […]
In her latest blog post for Convince & Convert, Media Volery president Zontee Hou revisits the ideas presented in her book, Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty, one year after its release. She reflects on how quickly the landscape has shifted—and discusses the new realities that marketers must contend with. […]
How can businesses cut through the noise to deliver messages that truly resonate with today’s consumers? Recently, Media Volery president Zontee Hou was a featured guest on the award-winning Best Business Minds podcast with host Marc Kramer. Their in-depth conversation covers some of the key takeaways from her new book, Data-Driven Personalization: How to Use […]
Earlier this month, Media Volery president Zontee Hou joined host Bob Knorpp on The BeanCast Marketing Podcast, one of the industry’s longest-running and most popular shows—and Zontee’s second feature on the podcast this year. The episode’s guest panel also featured Tedd Aurelius (EVP Marketing & Strategy, SG360) and Farrah Bostic (principal, The Difference Engine), making […]