Zontee Hou Returns to The BeanCast with More Marketing Industry Insights

Earlier this month, Media Volery president Zontee Hou joined host Bob Knorpp on The BeanCast Marketing Podcast, one of the industry’s longest-running and most popular shows—and Zontee’s second feature on the podcast this year. The episode’s guest panel also featured Tedd Aurelius (EVP Marketing & Strategy, SG360) and Farrah Bostic (principal, The Difference Engine), making for a dynamic discussion on the challenges shaping marketing today.

Tackling Tariffs, TikTok, and Tech Tests
In this episode, the panelists weigh in on some of the biggest headlines, e.g., how new tariffs may impact marketers’ global strategies, what an additional reprieve for TikTok means for brands on the platform, and how Amazon’s latest test feature could reshape e-commerce. Zontee and her copanelists also explore Facebook’s experiment with ads appearing directly in user notifications—a move that raised questions about consumer trust and the limits of ad placement.

Catch the full episode of The BeanCast Marketing Podcast to hear the full discussion.