As a digital marketing professional, I’m constantly finding myself referencing the latest platforms in my talks and workshops. Remember the good old days when that meant Snapchat? Or before that: Instagram? Social media cycles move fast, so it’s TikTok that’s the next big (vibrating, noisy, crazy, colorful) thing, and that means think pieces in The […]
Many organizations take it for granted that their staff, especially junior staff, know how to communicate effectively. But truthfully, good communications skills must be taught, practiced, and honed. Most business owners, principles, and managing directors will find themselves inundated with cold emails and phone calls. As a professional services company, I’m not against the idea […]
In mid-December 2018, Instagram changed its API access to restrict data available for measurement and analysis through third-party tools. Most likely a step to demonstrate Facebook’s (Instagram’s parent company) new commitment to tighter controls on user data, the changes also makes it more difficult for businesses to track the conversations around the brand. If you […]
In 2014, my friend and mentor Jay Baer introduced me to Chris Brogan’s “3 words” ritual/idea (see below to read Chris’s post this year). The way in which it allows you to focus on your goals for the year in a simple and succinct way appealed to me. Even as Jay has evolved his thinking […]
Earlier this year, I was listening to NPR’s “It’s Been a Minute,” when host Sam Sanders referenced the fast food chain, Wendy’s, and their new hip hop album, which was making its way up the chart. “There are no rules, just content.” —Sam Sanders, NPR’s “It’s Been a Minute.” As a content marketer who partners […]