I just spoke at MarketingProfs B2B Forum, where they had some fantastic sessions on topics including creativity with Allen Gannett (super interesting!), as well as some fantastic sessions on the trends that are driving B2B marketing into 2019 and 2020. My own session was on how to take “big data” and make it actionable through […]
I wanted to go to a pop-up shop this weekend, so I pulled out my smartphone, looked at the brand’s Instagram account to see if they had posted about it, visited their website to check the hours, and then looked at a couple of articles from various publications to see what other people had thought […]
One of the reasons that I am always so excited to be a part of the #CMWorld community is that Content Marketing World brings together some of the most forward-looking and “big idea” thinkers in the field of digital marketing. It’s with that forward-thinking attitude in mind that I crafted my talk at this year’s […]
Did you know that I’ve been consulting for and teaching at educational institutions for about 5 years? From preschools and charter schools to universities and community colleges, I’ve had a truly rewarding time working with organizations to help them better connect with their stakeholders (parents, teachers, students) and build connections through digital tools. That’s why […]
In addition to working with clients around the U.S. and globally, I also have the pleasure of speaking at events for the marketing industry and those for specific audiences. Where can you find me in the next few months? Conversion Data Pop-Up Later this May, I’ll be speaking at this one-day, data-centric event, aimed at […]