How are organizations using data to transform marketing and business strategies? Earlier this month, Media Volery president Zontee Hou launched a new podcast mini-series with Convince & Convert: Data-Driven Decisions. In this series, Zontee speaks with industry leaders about how they apply data to guide choices that impact customers, teams, and long-term growth. Leveraging data […]
What does it take to lead and influence in today’s fast-changing digital marketing world? Media Volery president Zontee Hou joined the Power Lounge podcast series from Together Digital, a professional community dedicated to elevating women in digital and marketing, to share her perspective. How brands use data-driven personalization to connect with customers In this conversation, […]
How is the role of the celebrity influencer different in B2B spaces compared to B2C? Earlier this month, Media Volery president Zontee Hou spoke with Drew Dinkelacker on The Marketing Accelerator Podcast to unpack the evolving dynamics of B2B influencer marketing. Influencer roles in B2B vs. B2C marketing In this discussion, Zontee draws a clear […]
I had a fantastic time speaking with A. Lee Judge of the Business of Marketing podcast about the value of video as a way to convey thought leadership and how to get your business leaders involved. Here are just a few excerpts from our conversation: Do you think B2B has caught up on the idea […]
Marketers, especially in the B2B space know that thought leadership is vital to building trust. In fact, the 2022 B2B report from Content Marketing Institute & MarketingProfs showed that of the 29% of marketers who said they were “extremely successful” with content marketing, three-quarters attributed this success to “the value that their content provides” their […]
Over the last year, I’ve spoken to audiences at a wide variety of events on why marketers should have a role in defining the data that organizations generate. Data can and should be a vital asset in building brand affinity, generating leads, and creating brand recognition for all kinds of organizations—but particularly for B2B companies. […]
“Learn and understand your audience’s point of view and passions,” says Vincent Cunningham about what he’s learned from building a community of 40K+ followers on Instagram and 30K+ followers on TikTok, called Hues and Culture. Vincent is currently the Audience Development and Digital Marketing Manager at BET (Black Entertainment Television) Networks. And he’s also a #TeamVolery […]
This blog post was written by Heidi Weiss, Media Volery’s social media and copywriting intern for Summer 2021. Heidi is a rising senior at the City College of New York, majoring in Advertising and Public Relations and minoring in Anthropology. Career-wise, Heidi is focused on working as a publicist in the entertainment or fashion and […]
Hoa Vu, Media Volery’s multimedia content producer, shares just a few best practices for video content creation. Video continues to become more dominant in the content consumption patterns of our audiences. Therefore, both B2B and B2C brands must strengthen their video capabilities and be thoughtful about using video content throughout their content marketing efforts. […]
Internships can truly be a door opener for young adults looking to gain hands-on experience in their career of interest while still studying in school. All of the strategists at Media Volery have developed some integral skills that have contributed to their success, from an internship. We know first-hand that this exposure can help you […]
This blog post is by Hailey Bernhard, digital marketing and operations intern. Hailey is a junior at the City College of New York, studying Advertising and Public Relations. She is also studying sociology and is passionate about combining the two disciplines in her future career. Since 2018, Media Volery has had interns join us for […]
Last month, our own Zontee Hou was featured in LinkedIn Marketing’s “Marketers You Should Know: 16 Brilliant Thinkers to Follow on LinkedIn.” And this month, she’s back on the LinkedIn blog, featured in a profile, called “Zontee Hou: Time for Marketing to Get Real.” It’s a rich and interesting conversation (obviously we are biased) that’s […]