Many organizations take it for granted that their staff, especially junior staff, know how to communicate effectively. But truthfully, good communications skills must be taught, practiced, and honed. Most business owners, principles, and managing directors will find themselves inundated with cold emails and phone calls. As a professional services company, I’m not against the idea […]
In mid-December 2018, Instagram changed its API access to restrict data available for measurement and analysis through third-party tools. Most likely a step to demonstrate Facebook’s (Instagram’s parent company) new commitment to tighter controls on user data, the changes also makes it more difficult for businesses to track the conversations around the brand. If you […]
In 2014, my friend and mentor Jay Baer introduced me to Chris Brogan’s “3 words” ritual/idea (see below to read Chris’s post this year). The way in which it allows you to focus on your goals for the year in a simple and succinct way appealed to me. Even as Jay has evolved his thinking […]
Earlier this year, I was listening to NPR’s “It’s Been a Minute,” when host Sam Sanders referenced the fast food chain, Wendy’s, and their new hip hop album, which was making its way up the chart. “There are no rules, just content.” —Sam Sanders, NPR’s “It’s Been a Minute.” As a content marketer who partners […]
I just spoke at MarketingProfs B2B Forum, where they had some fantastic sessions on topics including creativity with Allen Gannett (super interesting!), as well as some fantastic sessions on the trends that are driving B2B marketing into 2019 and 2020. My own session was on how to take “big data” and make it actionable through […]
I wanted to go to a pop-up shop this weekend, so I pulled out my smartphone, looked at the brand’s Instagram account to see if they had posted about it, visited their website to check the hours, and then looked at a couple of articles from various publications to see what other people had thought […]
One of the reasons that I am always so excited to be a part of the #CMWorld community is that Content Marketing World brings together some of the most forward-looking and “big idea” thinkers in the field of digital marketing. It’s with that forward-thinking attitude in mind that I crafted my talk at this year’s […]
Did you know that I’ve been consulting for and teaching at educational institutions for about 5 years? From preschools and charter schools to universities and community colleges, I’ve had a truly rewarding time working with organizations to help them better connect with their stakeholders (parents, teachers, students) and build connections through digital tools. That’s why […]
In addition to working with clients around the U.S. and globally, I also have the pleasure of speaking at events for the marketing industry and those for specific audiences. Where can you find me in the next few months? Conversion Data Pop-Up Later this May, I’ll be speaking at this one-day, data-centric event, aimed at […]
If you’re like most businesses, you’re wondering to yourself: where do I invest my dollars to drive the most value? While our clients range from professional services to luxury retail to non-profits, what they all have in common is that they are nimble organizations that have limited time/resources to dedicate and they want to make […]
At the end of almost every talk or workshop I give on social media, I open up the floor to questions. Often times, someone will ask me how they can increase engagement with their audience. “We run ads, but we’re not seeing results,” they’ll say. “Are you speaking at your audience? Or are you trying […]
This past summer, I gave a talk at Innovation Congress, an event from our friends at Social Fresh on the next wave of trends in digital advertising. It may seem obvious that we’ve moved into the age of multimedia hybrid content (audigrams, video slideshows, GIFs) and native advertising, but these trends aren’t yet fully mature, […]