I’m always impressed with the wide range of creativity that content marketers exhibit in their day-to-day work. I love being surprised and excited by the kinds of creativity of my fellow marketing professionals, and this year, I have the honor of helping to recognize some of the best in our industry. I’m delighted to be […]
As social media changes the face of how we interact with companies/organizations and what we expect of them, it’s important for all business owners to use all the tools in their belt to make the best impression on potential customers/clients, build relationships with existing customers/clients, and learn from past customers/clients. With that in mind, I […]
A good reputation is key to running a successful business. But in today’s world of dozens of social networks, thousands of blogs, and millions of individual content creators, how do you keep track of what’s being said about you? Set Up Alerts with Free Social Listening Tools You may already be manually monitoring websites that […]
If you’re interested in seeing the slides I prepared for a recent Cynopsis Media panel on influencer marketing, I’ve made them available on my SlideShare account: Finding Social Media Influencers to Boost Ratings & Brands from Zontee Hou Did you attend? Do you use influencer marketing as part of your outreach program? What advice would […]
If you’re interested in seeing the slides from today’s presentation for Platinum Guild International, check them out on my SlideShare: Make Your Content Count! Social Media Best Practices for this Holiday Season from Zontee Hou PGI will be making the presentation available for purchase as well, if you’re interested in seeing the full webinar. Visit their […]
Driving sales during the holiday season is key for most small businesses, and a smart content marketing/social media plan can help you to break through the noise and seal the deal. In this 45-minute webinar, hosted by Platinum Guild International, I and Bernadette Mack of the Women’s Jewelry Association, will discuss best practices and case studies […]
Over the last few weeks, we’ve been re-publishing some of the blog posts I’ve contributed to other blogs. In my previous position, I worked in the handknitting yarn industry and as an avid knitter and crocheter myself, I relished the opportunities to go to trade shows and consumer festivals to check out the latest wares. […]
Join me and a panel of experts to discuss how social media influencers can positively impact your business. Hosted by Cynopsis Media, this webinar will be held on October 29 and feature speakers from the Discovery Channel, Nielsen, and Litton Entertainment. I’ll be sharing tips on identifying influencers, nurturing relationships, and developing successful partnerships. Learn […]
Over the next few weeks, we’re re-posting content I originally wrote for other marketing blogs here on Media Volery. Back in college, a friend of mine (of the very-tuned-into-burgeoning-bands type) introduced me to a band that he’d just started listening to called OK Go. A quirky quartet with a catchy sound, I really got into their first […]
Over the next few weeks, we’re re-posting content I originally wrote for other marketing blogs here on Media Volery. I love a good heist film or TV show. I love the plot twists and turns. I get caught up in the battle of wits that takes place in order to seize the prize. I love […]
Last week, I attended Content Marketing World, organized by the fine folks at Content Marketing Institute led by Joe Pulizzi. It was a whirwind of interesting speakers, fascinating characters, and lots of people bringing their day-to-day experiences to the table. As always, I want to share a few highlights from this event. Gut-Check Your Content Marketing […]
Most communications professionals will tell you that one message is better than two–people have limited attention spans and they don’t take in new messages all that easily when they’re being bomboarded. But when it comes to ecommerce and website design, making sure there are opportunities for people to let their minds wander is really a […]