Last week, I attended Content Marketing World, organized by the fine folks at Content Marketing Institute led by Joe Pulizzi. It was a whirwind of interesting speakers, fascinating characters, and lots of people bringing their day-to-day experiences to the table. As always, I want to share a few highlights from this event. Gut-Check Your Content Marketing […]
If you missed my hour-long webinar on content marketing for small businesses (or you just wanted to review a specific resource or tip I shared), you can still view the recording on SCORE’s website and see the slides on my SlideShare account: If you attended, I would love to hear from you–let me know what […]
I go to a lot of conferences. If you follow this blog or my personal blog, you can probably tell. But one that I particularly enjoy is the BlogHer conference put on by SheKnows Media, because not only is it a showcase for talented women, but it is also one of the most ethnically diverse, […]
The thing about working in an industry for nearly 7 years is that when you leave that industry, you never really leave. Lucky for me, the needlearts industry is one that I stumbled into because of my personal interest in the crafts (in addition to my marketing qualifications), so it’s always fun to spend a […]
For a lot of businesses, WordPress is a go-to platform for creating flexible websites (and blogs). That’s because WordPress is an open-source platform that has thousands upon thousands of programmers, designers, and entrepreneurs creating and maintaining different plugins (small software modules) that help to expand upon the basic package’s capabilities. For many of our clients, […]