I was at a party for the fall faculty of the Columbia University strategic communication program, and it was fun because not only am I teaching there this fall, but I am also a graduate of the masters program. As a graduate myself, the executive director of the program, asked me what I valued most […]
Media Volery recently hosted a lunch and learn at its offices here in Brooklyn, New York with Foxwell Digital. Foxwell Digital is comprised of Andrew and Gracie Foxwell, a duo with expertise in developing advanced Facebook and Instagram advertising strategies. Andrew and Gracie shared an informative session on how to Amplify Your Content with Social […]
This weekend, I taught 50 people at the semi-annual TNNA trade show about how to get the most out of their content marketing, video production, and social media efforts. Despite an early start (7:45am was the first class!), we had a great time and explored a ton of important marketing challenges that business owners face. […]
One of the reasons that I love going to SXSW is that, unlike the marketing conferences I go to most of the year, there is an incredible cross-section of people from arts, tech, and business who bring their different frames of references into each conversation. It’s an environment that helps me to get out of […]
A few weeks ago, I was in Orlando for Social Fresh, the social media conference. During the pre-conference workshop day, I presented a session on social media a measurement. If you know anything about my approach, you know that I believe that digital marketing should be tracked so that we can tie specific business results […]