We initially addressed the topic of influencer marketing in the previous post, Why You Should Invest in Influencer Marketing. We shared information and insights regarding why this tactic has become increasingly popular among brands to reach new audiences and existing fans. Today, I want to share some tips about how you should start your influencer […]
In a recent article for TechCrunch, a Facebook product manager said that they refrain on campus is that “the camera is the new keyboard.” Plus with products from Twitter to Snapchat playing in the video space, it’s more important than ever that businesses create richer video content. Earlier this spring, I taught a class on […]
With Instagram growing faster than ever, it’s quickly becoming one of the dominant social media platforms for promotion. Not only is it useful for industries such as food and lifestyle, but it’s a powerful recruitment tool for companies reaching out to millennials and Gen Z. To help you keep up with the latest changes, today, […]
Customer journeys are models of how a customer makes his/her buying decisions about a product or service (or even non-profit actions like donations). Unlike a sales funnel, which looks at these transactions from the company’s point of view, the customer journey shows the step-by-step process of making decisions undertaken by the customer. Imagine, for instance, […]
With more content than ever floating around on social media, I’m finding that I am actually getting some of the best information from thoughtfully curated newsletters. Companies like NewsCred (content marketing), Cooperatize (influencer marketing, travel industry), and CoSchedule (content marketing, social media) are sharing great content in their emails. Beyond the basics though, there are […]