Earlier this year, I was listening to NPR’s “It’s Been a Minute,” when host Sam Sanders referenced the fast food chain, Wendy’s, and their new hip hop album, which was making its way up the chart. “There are no rules, just content.” —Sam Sanders, NPR’s “It’s Been a Minute.” As a content marketer who partners […]
I just spoke at MarketingProfs B2B Forum, where they had some fantastic sessions on topics including creativity with Allen Gannett (super interesting!), as well as some fantastic sessions on the trends that are driving B2B marketing into 2019 and 2020. My own session was on how to take “big data” and make it actionable through […]
I wanted to go to a pop-up shop this weekend, so I pulled out my smartphone, looked at the brand’s Instagram account to see if they had posted about it, visited their website to check the hours, and then looked at a couple of articles from various publications to see what other people had thought […]
One of the reasons that I am always so excited to be a part of the #CMWorld community is that Content Marketing World brings together some of the most forward-looking and “big idea” thinkers in the field of digital marketing. It’s with that forward-thinking attitude in mind that I crafted my talk at this year’s […]
If you’re like most businesses, you’re wondering to yourself: where do I invest my dollars to drive the most value? While our clients range from professional services to luxury retail to non-profits, what they all have in common is that they are nimble organizations that have limited time/resources to dedicate and they want to make […]