At the end of almost every talk or workshop I give on social media, I open up the floor to questions. Often times, someone will ask me how they can increase engagement with their audience. “We run ads, but we’re not seeing results,” they’ll say. “Are you speaking at your audience? Or are you trying […]
This past summer, I gave a talk at Innovation Congress, an event from our friends at Social Fresh on the next wave of trends in digital advertising. It may seem obvious that we’ve moved into the age of multimedia hybrid content (audigrams, video slideshows, GIFs) and native advertising, but these trends aren’t yet fully mature, […]
Working with brands from individual speakers/authors to medium-size firms, often our clients have nimble internal teams who are wearing lots of hats. Even some of our largest clients have limited marketing teams. I often have conversations with clients about how they can use trusted, outside teams to help complement their own capabilities. Here are a […]
Innovation touches all fields, from food to communications to the arts. That’s what inspired me about the Fast Company Innovation Festival. The event was an opportunity to look at how technology, trends, and communities would come together to impact the next 5 years, and it was a good book-end to my 2017 event season, in […]
I love to learn from people in other disciplines because they give me different ways to consider the world around me. Earlier this month, I attended the Smart Hustle conference and it was an awesome opportunity to connect with other entrepreneurs. Here are three quick lessons that I took away from the event. Make Only […]