Lessons from the NYU Stern EMT Summit
Last week on my personal blog, I wrote a few of my reflections on the recent NYU Stern EMT Summit. It was a great event, filled with smart people, and I believe that when you ask smart people tough questions, the insights you gain go beyond the answers to those questions.
Here are two lessons that I think are particularly relevant to small and medium businesses:
“Creative matters.” – Greg Coleman, President, Buzzfeed
Greg was specifically referring to a question about whether or not the banner ad is dead, but I think that this point goes beyond the effectiveness of banner ads. In the currently climate, in which people highly prize data, it’s sometimes easy to forget that the creative needs to be compelling to. It’s the marriage of messaging, targeting, and creative that makes an ad truly pop.
“Fall in your live with your customers’ problems, not your product and you will be able to retain your customers.” – Dave Morgan, paraphrasing Ed Cook, president of Intuit
Over at C&C, our fearless leader Jay Baer is the consummate champion of Youtility, the idea of marketing that adds true value to your customers’ lives instead of trying to sell them something. I had to agree with Dave Morgan when he said that this idea of Ed Cook’s felt to him like it captured the essense of how to do well in business.