MV President’s Debut Book, Data-Driven Personalization, Wins 2025 NYC Big Book Award
We’re thrilled to share that Media Volery president Zontee Hou’s debut book, Data-Driven Personalization, has been named the winner in the Sales & Marketing category of the 2025 NYC Big Book Award!
Published by Kogan Page, Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty, offers marketers a hands-on blueprint for using customer insights, behavioral economics, and—of course—data to create meaningful, results-driven connections with their audiences. Zontee draws on case studies from leading brands like FreshDirect, Target, Adobe, Cisco, and Spotify, equipping readers with both strategic frameworks and tactical tools to succeed in today’s fast-evolving marketing landscape.
About the NYC Big Book Award
The NYC Big Book Award celebrates excellence across independent and traditional publishing, welcoming submissions from presses large and small worldwide. Books are judged on presentation, editorial quality, and audience engagement—celebrating outstanding works that cut through the noise and resonate with readers everywhere.
Zontee is honored to have her debut book recognized for its role in advancing the conversation on how marketers can use data to better serve their audiences.
See the official award listing here.
