We’re thrilled to share that Media Volery president Zontee Hou’s debut book, Data-Driven Personalization, has been named the winner in the Sales & Marketing category of the 2025 NYC Big Book Award! Published by Kogan Page, Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty, offers marketers a hands-on blueprint for using customer […]
How can businesses cut through the noise to deliver messages that truly resonate with today’s consumers? Recently, Media Volery president Zontee Hou was a featured guest on the award-winning Best Business Minds podcast with host Marc Kramer. Their in-depth conversation covers some of the key takeaways from her new book, Data-Driven Personalization: How to Use […]
One of the most popular and longest-running marketing podcasts, The BeanCast Marketing Podcast hosted by Bob Knorpp, recently featured Media Volery president Zontee Hou on a lively panel discussion. Joined by Saul Colt (president of The Idea Integration Co.) and Jonathan Sackett (VP of Marketing & Communications, NEI), the group tackled pressing topics in marketing […]
Why is now the critical moment for marketers to strengthen their use of data? Earlier this month, Media Volery president Zontee Hou joined Jeremy Goldman on his podcast FUTUREPROOF. to discuss insights from her book, Data-Driven Personalization, and to explore how businesses can close the gap between customer expectations and current marketing practices. Closing the […]
How do you build a marketing strategy that thrives on innovation and trust? Last month, Media Volery president Zontee Hou joined Bennie F. Johnson on the American Marketing Association’s Marketing / And podcast to discuss how investing in teams, cultivating curiosity, and balancing privacy with personalization are essential to sustaining long-term marketing success. Marketing Strategy […]