In her latest blog post for Convince & Convert, Media Volery president Zontee Hou revisits the ideas presented in her book, Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty, one year after its release. She reflects on how quickly the landscape has shifted—and discusses the new realities that marketers must contend with. […]
Earlier this month, Media Volery president Zontee Hou joined host Bob Knorpp on The BeanCast Marketing Podcast, one of the industry’s longest-running and most popular shows—and Zontee’s second feature on the podcast this year. The episode’s guest panel also featured Tedd Aurelius (EVP Marketing & Strategy, SG360) and Farrah Bostic (principal, The Difference Engine), making […]