I just spoke at MarketingProfs B2B Forum, where they had some fantastic sessions on topics including creativity with Allen Gannett (super interesting!), as well as some fantastic sessions on the trends that are driving B2B marketing into 2019 and 2020. My own session was on how to take “big data” and make it actionable through […]
While there are a ton of different website hosts, platforms, and services out there, if you’re like me, you appreciate the DIY flexibility of WordPress. I’m still a big fan of the modular nature of this ecosystem, and the fact that there are so many different developers creating tools for this space. However, because WordPress […]
Last year, I had a great time presenting on the benefits of content marketing to the SCORE community—with nearly 1000 live attendees and thousands of registrants, it’s continued to be their most popular webinar, thanks to people like you. With that in mind, I’m very pleased to announce that I’ll be once again be joining […]
It’s easier than ever to shoot and create videos, meaning that it’s become pervasive in our lives. It’s also an increasingly important way in which our customers/clients consume information. Because of its increased profile, we frequently get questions about how to use video as part of an overall marketing strategy. We believe that video, like any […]