Women in Marketing Leadership: MV President Zontee Hou on Power Lounge Podcast

What does it take to lead and influence in today’s fast-changing digital marketing world? Media Volery president Zontee Hou joined the Power Lounge podcast series from Together Digital, a professional community dedicated to elevating women in digital and marketing, to share her perspective.

How brands use data-driven personalization to connect with customers
In this conversation, Zontee discusses leadership lessons, industry trends, and how women can navigate the evolving marketing landscape. She explores how top brands like Kay Jewelers and Cole Haan use data-driven personalization to enhance customer connections. Zontee also shares insights from her book, Data-Driven Personalization, offering marketers practical tips on applying machine learning and team knowledge-sharing to create meaningful customer experiences.

Zontee will also be the keynote speaker at Together Digital’s 2024 national conference later this year.

Watch the full interview here.