3 Tools You Can Use for Content Discovery

You probably know that it’s important to share not only your own content on your social media channels but also relevant content from other sources. The diversity of articles and content serves your audience and keeps them engaged.

“That’s all well and good,” you may think. “But I don’t have the time to find all of this content!”

Well, here are three tools you may already be using, but not specifically for this purpose, that are surprisingly helpful:

Google Alerts

Yes, you may be using Google Alerts to keep an eye on your brand(s), your product(s), and your influencers, but did you know that you can set them up for any keywords or phrases you’d like? You can also activate Alerts on topic areas curated by Google. Get those email alerts set up, and you’ll get fresh content right to your inbox.

Pinterest Guided Search

With the roll-out of its new guided search, Pinterest has created a powerful tool for social media managers and content curators. Not only can you search by keyword and refine by related topic, you can also subscribe to sub-topics straight into your Pinterest feed.

Keep an eye on those posts that have the most interactions, since those are more likely to resonate with your audience. Remember: sometimes, a favorite hit is more welcome than the latest single.

Feedly

Yes, you should definitely be using your RSS reader to keep up-to-date with blogs within your industry, but with Feedly’s ability to tag articles, you can organize content that you can reference later. Furthermore, you can search for additional blogs by topic and sub-topic and see the popularity of those blogs among Feedly users. How convenient is that?

Set up these couple of tools, and you’ll find that your content search and discovery process will get much more streamlined!

Have additional tools to recommend? Leave us a comment!