SXSW 2015 was exhilarating, fascinating, and a great opportunity to catch up with colleagues and friends. As usual, it was a sea of marketers, tech people, creatives, etc.–and it was a great opportunity for cross-industry connections. If you weren’t able to make it, you still have the opportunity to see/listen to many of the sessions […]
It’s been a whirlwind of a first month of 2015. A few weeks ago, in Phoenix, I had the pleasure of teaching 50+ people between my classes and workshops at The National Needlearts Association‘s Winter Trade Show, engaging with small business owners from all over the US and Canada in sessions on topics including the importance of branding, making […]
Showcasing a clear visual brand is paramount as people rely more heavily on videos and graphics for information online. Therefore, making better videos is becoming a more important part of your content marketing tactics. But for small and medium businesses on a budget, a professional video crew isn’t realistic for every project. So what’s a […]
Last week on my personal blog, I wrote a few of my reflections on the recent NYU Stern EMT Summit. It was a great event, filled with smart people, and I believe that when you ask smart people tough questions, the insights you gain go beyond the answers to those questions. Here are two lessons […]
Whether you’re a business of 1 or 1 million, it’s important to know whether or not your email communications are reaching your target audience and being productive. While larger organizations can pay for advanced email systems, even small and medium businesses can do more with email if they know what their potential customers are clicking […]