Data-Driven Decisions: New Podcast Mini-Series with Convince & Convert

How are organizations using data to transform marketing and business strategies? Earlier this month, Media Volery president Zontee Hou launched a new podcast mini-series with Convince & Convert: Data-Driven Decisions. In this series, Zontee speaks with industry leaders about how they apply data to guide choices that impact customers, teams, and long-term growth.

Leveraging data to inform marketing strategies
The launch episode of Data-Driven Decisions introduces listeners to practical examples of data at work, from content strategy to customer experience design. Each conversation emphasizes how marketers can move beyond theory to put insights into practice, whether through personalization, analytics frameworks, or team culture. By showcasing organizations of different sizes and industries, the series demonstrates that data-driven approaches are accessible to every kind of business.

Listen to the Full Series
This podcast mini-series serves as a resource for marketers and business leaders who want to better understand how to make smarter, evidence-based decisions. It’s a toolkit for anyone seeking to translate data into meaningful decisions across their organization.

Check out the full series here: Data-Driven Decisions