Are you investing in influencer marketing? Research from eMarketer indicated that nearly half of marketing practitioners planned to increase budgets for influencer driven campaigns in 2017. Influencers know how to post relevant content to their platforms that engages their audiences and builds trust. Recent data shows that 92% of consumers trust influencers more than advertisements or […]
I was at a party for the fall faculty of the Columbia University strategic communication program, and it was fun because not only am I teaching there this fall, but I am also a graduate of the masters program. As a graduate myself, the executive director of the program, asked me what I valued most […]
Staying competitive in the digital age means that businesses need to gain a foothold on upcoming digital trends within technologies that are driving product innovation, storytelling, and marketing. In New York City, we have the opportunity to learn from some of the most innovative media, tech, and digital companies at the upcoming Innovation Congress, an event […]
This weekend, I taught 50 people at the semi-annual TNNA trade show about how to get the most out of their content marketing, video production, and social media efforts. Despite an early start (7:45am was the first class!), we had a great time and explored a ton of important marketing challenges that business owners face. […]
I was pleased to once again be invited by Cynopsis Media to participate in their latest webinar. In it, we explored social media for Gen Y (millennials) and Gen Z. It was an honor to be on a panel with Jamie Stewart (redpepper), Ed Haslam (ShareThis), Becky Murdy (Octago), and Suzanne Park (AMC). Each of […]