One of the reasons that I am always so excited to be a part of the #CMWorld community is that Content Marketing World brings together some of the most forward-looking and “big idea” thinkers in the field of digital marketing. It’s with that forward-thinking attitude in mind that I crafted my talk at this year’s […]
In a recent article for TechCrunch, a Facebook product manager said that they refrain on campus is that “the camera is the new keyboard.” Plus with products from Twitter to Snapchat playing in the video space, it’s more important than ever that businesses create richer video content. Earlier this spring, I taught a class on […]
With more content than ever floating around on social media, I’m finding that I am actually getting some of the best information from thoughtfully curated newsletters. Companies like NewsCred (content marketing), Cooperatize (influencer marketing, travel industry), and CoSchedule (content marketing, social media) are sharing great content in their emails. Beyond the basics though, there are […]
Are you investing in influencer marketing? Research from eMarketer indicated that nearly half of marketing practitioners planned to increase budgets for influencer driven campaigns in 2017. Influencers know how to post relevant content to their platforms that engages their audiences and builds trust. Recent data shows that 92% of consumers trust influencers more than advertisements or […]
I was at a party for the fall faculty of the Columbia University strategic communication program, and it was fun because not only am I teaching there this fall, but I am also a graduate of the masters program. As a graduate myself, the executive director of the program, asked me what I valued most […]