Staying competitive in the digital age means that businesses need to gain a foothold on upcoming digital trends within technologies that are driving product innovation, storytelling, and marketing. In New York City, we have the opportunity to learn from some of the most innovative media, tech, and digital companies at the upcoming Innovation Congress, an event […]
This weekend, I taught 50 people at the semi-annual TNNA trade show about how to get the most out of their content marketing, video production, and social media efforts. Despite an early start (7:45am was the first class!), we had a great time and explored a ton of important marketing challenges that business owners face. […]
I was pleased to once again be invited by Cynopsis Media to participate in their latest webinar. In it, we explored social media for Gen Y (millennials) and Gen Z. It was an honor to be on a panel with Jamie Stewart (redpepper), Ed Haslam (ShareThis), Becky Murdy (Octago), and Suzanne Park (AMC). Each of […]
As social media changes the face of how we interact with companies/organizations and what we expect of them, it’s important for all business owners to use all the tools in their belt to make the best impression on potential customers/clients, build relationships with existing customers/clients, and learn from past customers/clients. With that in mind, I […]
Last week, I attended Content Marketing World, organized by the fine folks at Content Marketing Institute led by Joe Pulizzi. It was a whirwind of interesting speakers, fascinating characters, and lots of people bringing their day-to-day experiences to the table. As always, I want to share a few highlights from this event. Gut-Check Your Content Marketing […]