Showcasing a clear visual brand is paramount as people rely more heavily on videos and graphics for information online. Therefore, making better videos is becoming a more important part of your content marketing tactics. But for small and medium businesses on a budget, a professional video crew isn’t realistic for every project. So what’s a […]
Last week on my personal blog, I wrote a few of my reflections on the recent NYU Stern EMT Summit. It was a great event, filled with smart people, and I believe that when you ask smart people tough questions, the insights you gain go beyond the answers to those questions. Here are two lessons […]
Will you be at the Winter 2015 TNNA trade show in Phoenix, Arizona, this coming January? If so, I hope you’ll check out my classes–I’ll be teaching digital marketing for the small business professional, whether you’re a teacher, designer, or store owner: Digital Marketing 101 for Needlearts Professionals (S103B) – We’ll go over all the […]
Whether you’re a business of 1 or 1 million, it’s important to know whether or not your email communications are reaching your target audience and being productive. While larger organizations can pay for advanced email systems, even small and medium businesses can do more with email if they know what their potential customers are clicking […]
Looking to brush up your social media, PR, or SEO skills? Well, you’re in luck! Communications Week starts Oct. 20 and will include lots of free in-person (in NYC) and online events. For small and medium businesses, you may want to check out “DIY PR” (in-person) or “Supercharge your communications with social media” (online). I […]
You probably know that it’s important to share not only your own content on your social media channels but also relevant content from other sources. The diversity of articles and content serves your audience and keeps them engaged. “That’s all well and good,” you may think. “But I don’t have the time to find all […]
Over on the Convince & Convert blog, super-smart strategist Megan Gilbert and I have been writing a series of blog posts in which we take a look at reader-submitted blog posts and share advice on improving them. Since blogs have become a de rigeur form of content that gives your audience a window into and personal […]
One of the things I love best about my work is that I get to consult with companies of all shapes and sizes to help them achieve their goals. At Convince & Convert, where I spend about half my week, I work with multi-million dollar companies and agencies to help them improve their digital and […]
In addition to my current comedy podcast with friend and funny lady, Michelle Urcuyo, I’ve also consulted on several business and entertainment podcasts. And of course, for 6 years, I was the co-host, writer, and producer of an award-winning* podcast called YarnCraft. Often, when I talk about my experiences with people, I get asked for advice on […]
This last year has been filled with change, excitement, and lots of work. As I talked about on my blog, in late 2013/2014, I had the pleasure of joining the Convince & Convert family (which I’m still happily a part of), started teaching fantastic grad students at the City College of New York, and launched a wild […]