Hailey Bernhard, digital marketing and operations intern, shares what she learned from watching a session from Content Marketing World 2020. Since 2018, Media Volery has engaged interns for semester-long sessions. Interns have the opportunity to collaborate with our senior staff, work on real projects for our clients, and try their hands at skills from copywriting and […]
With more than 15 years in the digital marketing industry, our own Zontee Hou has deep knowledge in a variety of verticals and has counseled businesses from nonprofits to professional services businesses to luxury goods. We’re thrilled that so many businesses have chose to feature her in the last few months, including one by LinkedIn […]
This blog post is by Tia Tyrell, copywriting and social media intern. Tia is a senior at the City College of New York, studying Advertising and Public Relations. She is a student athlete, writer-in-training, and she’s also interested in non-profits. Since 2018, Media Volery has had interns join us for summer/fall/spring terms. Interns have the […]
Your website is your virtual home base, your calling card, your front door. Making a great impression is absolutely essential when someone hits your website. That means that your site navigation needs to be on-point. The look and feel of the site has to be modern (a website is a bit like a hotel; best […]
This content was originally presented at Social Fresh X 2020. Across industries, digital marketing budgets (among other budgets) have been thrown for a loop. Before the pandemic started, social media budgets were on track to grow as a share of the overall marketing spend that organizations were putting forth. The following is data from the […]
Updated: Feb 17, 2021. As almost of our clients’ teams are currently working from home (as are we), one of the questions that I’ve gotten is how we keep the full team engaged when we’re not all in the same location. While the core team is based in Gowanus, Brooklyn, we have several people who […]
Here at Media Volery, we manage a number of social media accounts for clients and we also offer recommendations for tools to help create quality content. Since social media is extremely visual-heavy, we carefully curate and create content that will effectively communicate a message with the appropriate visual representation. Here are a few of our […]
I attended an event recently co-hosted by Animoto and Facebook at the Facebook offices, here in NYC. While the topic at hand was branding and brand consistency in social media advertising, I found myself observing some other interesting lessons along the way. Here are the three that struck me the most. Communicate where people are […]
For businesses such as medical and therapy practices, clinics, and facilities, social media can be a powerful way to reach potential patients, who are seeking out trusted resources from their communities and the broader communities of people online who face similar challenges. Getting social media right requires your practice to be strategic and thoughtful about […]
At the Conex conference, produced by our friends at Uberflip and Convince & Convert, I spoke to a crowd of cross-discipline marketers about trends in multimodal content—content that combines modes of communication, such as voice, music, text, graphics, video, etc. With device functionality converging and consumer expectations shifting to making multimodal content the de facto […]
At the Meltwater Social Summit in NYC earlier this summer, I had the pleasure of presenting the second day keynote, entitled: Future-Proof Your Social Media Strategy Through Smart Measurement. During this interactive session, I surveyed the ~200 marketers in the room, who came from every industry, on some of the activities that they are currently […]
As a digital marketing professional, I’m constantly finding myself referencing the latest platforms in my talks and workshops. Remember the good old days when that meant Snapchat? Or before that: Instagram? Social media cycles move fast, so it’s TikTok that’s the next big (vibrating, noisy, crazy, colorful) thing, and that means think pieces in The […]